Brad Pitt has gained a new side-hustle.
The Oscar-winning actor has just announced the launch of his new skincare line, a luxury range of products called Le Domaine.
The line includes two face creams, a serum, and a cleansing emulsion, ranging in price from US$80-$385.
“I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered,” Pitt earnestly told Vogue, in a piece announcing his new undertaking.
“I get sent stuff all the time and…ugh. It’s just all the same for me. But this last year we have been testing Le Domaine and I was really surprised by the results, and that for me, made it worth going forward.”
At first it seems like an unusual fit for the 53-year-old actor, who was most recently seen in the film Bullet Train.
But you may remember Pitt previously bought into the wine business back in 2008, buying a stake in French winery Chateau Miraval, with then-partner Angelina Jolie. (The pair are currently involved in an estate battle over the property.)
Le Domaine is created around the grape, known for its antioxidant properties. Antioxidants, in particular the grape-derived resveratrol, are thought to help skin better repair and defend itself, leading to healthier skin.
According to Vogue, the actor has partnered with the Perrin family of the Château Beaucastel vintners in the skincare line, and reveals his products are made in France. More specifically, the grapes infused in the skincare line are from Chateau Miraval.
Le Domaine’s website touts the use of two key patented ingredients, GSM10, an extract of grape seeds and skins said to have benefits for skin’s microbiome and collagen support, and ProGR3, a combination of three natural molecules present in plant extracts, vine sarments, chamomile and green tea, that help fight against the visible signs of skin ageing.
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Though Pitt admits he has not previously had a consistent skincare routine, and gets ‘antsy’ in facials, he has had involvement with the product development.
He also credits ‘dear friend’ Gwyneth Paltrow for his first foray into using face products and says he admires the business she has created.
“I love what Gwyneth’s done [with Goop]. She is still a really dear friend, and she has built this empire.”
Pitt says Paltrow has always had the ability of a ‘curator’, calling her achievements “a lovely creative outlet for her”.
“In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day…maybe.”
The star insists he is not “running from aging”.
I would like to see our culture embracing it a bit more,” he said. “Something we discussed [in founding Le Domaine] was this headline of ‘anti-ageing.’ It’s ridiculous. It’s a fairytale. But what is real is treating your skin in a healthy manner.”
He added, “I think that we’re learning that if we love ourselves, if we treat ourselves a little better, then there are long lasting benefits to that.”