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Bombay Sapphire launches a unique cocktail and photography exhibition in Queenstown


Bombay Sapphire launches a unique cocktail and photography exhibition in Queenstown
With its ethos being 'Stir Creativity' , its no surprise that Bombay Sapphire's latest campaign puts creativity front and centre, in a unique cocktail and photography exhibition.

If you ever needed an excuse for a last-minute trip Queenstown, then Bombay Sapphire’s inspiring ‘Saw This Made This’ exhibition might be reason enough. A celebration of creativity, the cocktail and photography experience sees Queenstown’s beloved bars and hospitality venues brought together through a “digital kaleidoscopic experience”.

Running from 19 – 30 October, seven partner venues have created their own unique cocktail menus, centred around the theme of Nature, Blue and People. Locals and visitors can sample the bespoke Bombay Sapphire cocktails, each inspired by photographs which are showcased on digital screens.

Yonder, Surreal Bar & Restaurant, Jervois Steak House, Little Blackwood, Pig & Whistle Pub, Pog Mahones Irish Pub & Restaurant, and Reds Bar are all part of the event. The cocktails offer unique twists on gin classics, including a Bramble cinnamon sour, crystal-clear gin martini and gin margarita.

And if you’re really feeling inspired, head down the Queenstown waterfront to discover the Bombay blue frame, where you can snap a pick in front of Queenstown’s remarkable scenery.

For the global Saw This Made This campaign, Bombay Sapphire has collaborated with visionary filmmaker Baz Luhrmann, to issue a “creative call-to-arms”, as he invites people to capture and share on social media things in the world that have inspired them creatively, and what they have made.

“I truly believe that everyone is inherently creative, no matter who you are, where you come from or what you do. You don’t have to be labeled an artist to be considered a creative,” says Luhrmann. “If you just give yourself permission to see the world as a gallery of inspiration and reframe how you think about things, you’ll unlock a part of yourself you didn’t know existed.”

In 2023, the ‘Saw This Made This’ campaign will end with a massive showcase of the world’s creativity, in partnership with renowned arts organisations in New York and London.



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