A dynamic new consumer winemaking experience will use leading edge wine technology, to offer wine buffs and novices alike the chance to collaborate with a winemaker and create a drop perfectly matched to their individual palate.
Blend by Jacob’s Creek – a pop up winemaking experience where you can create a bespoke wine to suit your individual palate. The Blend experience is social, and guests can choose to create a Blend one-on-one with a winemaker, or share the experience with friends.
The pop up launches on 29th January 2014 until 15th February 2014 and will be open daily from 12noon at Takutai Square in Britomart.
If you can’t make it to the pop-up bar Jacob’s Creek has also launched its own virtual Blend bar www.jacobscreekblend.co.nz where wine enthusiasts can create a virtual wine blend based on their own tastes and personality. While this won’t match the one-on-one experience with a winemaker, it will offer online visitors an opportunity to blend their own wine in a uniquely innovative way so check it out and ‘make your own virtual wine’.
When: 29th January – 15th February 2014 from 12noon daily
Where: Takutai Square, Britomart, Auckland
Cost: The Blend by Jacob’s Creek winemaking experience costs $20 and includes a 750ml bottle of your bespoke blend to take away.