The latest celebrity to reveal a signature perfume as an extension of their personal brand is perhaps not who you’d expect.
Dolly Parton, Ariana Grande and Travis Scott have all released their own fragrances this year and we had our money on Adele to be next in line, but we’re still waiting on that one.
In fact, it’s singer Billie Eilish who revealed the bottle for Eilish, her first fragrance set to launch next month, on her Instagram.
“Perfumes have been one of my greatest joys in life, and I’ve always wanted to make one,” the 19-year-old, told Vogue, saying she spent a little over a year designing Eilish, her first fragrance set to launch next month.
Retaining full-control of the creative process, the vanilla-heavy scent was inspired by baking with her mother as a child and growing to love the gourmand spice. The fragrance is said to be rounded out with ‘cosy’ notes of amber and musk.
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“This is a scent that I’ve been chasing for years and years, she announced on her initial Instagram post. “This is my favorite smell in the WORLD. Fragrance has always been such an enormous part of my life and existence since I can remember, and it was a dream to create this scent and bring my ideas to life. This has been one of the most exciting things I’ve ever done.”
Eilish also pointed out to Vogue scent has always played a key part of her creative process.
“I have synaesthesia, so my favorite smells are these like, amber-colored smells, to me, in my brain,” said Eilish of the neurological condition in which information stimulates several of your senses in different ways, including perceiving aromas as colours or objects and sounds or music as colours. It’s something Kiwi singer Lorde has also admitted she experiences.
“I have a really strong nose, and since I was like a little kid, smells are all I think about,” Eilish said. “I associate everything through my nose—like, for real.”
The bottle is a a metallic representation of a bust the singer says isn’t based on her, or any other person.
Created in partnership with Parlux, a global beauty company that designs, manufactures, markets, and distributes prestige fragrances and has also worked with Paris Hilton, Jason Wu and Sofia Vergara, Eilish is said to be keen to extend her ideas into candles, body products and more.
The perfume is set to retail exclusively on BillieEilishFragrances.com for US$68.