Five minutes with: Nivea’s Bianca Takans


Bianca Takans on the new anti-ageing NIVEA VISAGE Expert Lift range, on MiNDFOOD.

The launch of the NIVEA VISAGE Expert Lift range marks the latest and most luxurious anti-age innovation from the world’s number one skin and beauty care brand*. We spoke to Bianca Takans, Product Manager for Expert Lift, NIVEA New Zealand, to find out the secrets behind this revolutionary new anti-age skincare range.

What sets the NIVEA VISAGE Expert Lift range apart from the other NIVEA products?

New NIVEA VISAGE Expert Lift is a regime tailored to the specific skincare requirements of the 50+ woman. Packaged in shimmering silver and purple, Expert Lift offers a daily dose of decadent glamour plus the technology to smooth, tighten and support skin’s elasticity – everything that women demand in the fight against the visible signs of ageing.

What are the benefits of using NIVEA VISAGE Expert Lift?

NIVEA VISAGE Expert Lift is formulated with powerful ingredients which boost, firm and tighten skin while providing intense moisture to offer both immediate and long term effects to counteract the signs of ageing. Great results can be seen with the exclusive dual action formula that provides an instant lifting effect as well as long-term rebuilding of facial contours.

The Expert Lift products claim to give skin an instant lift and also provide long-term contouring results, how is this result achieved?

The overall result from daily use of the Expert Lift skincare system is visibly tighter, firmer and smoother skin. This is achieved through the two active ingredients. Bioxilift, a natural Anise plant extract, supports the tightening and firming of the skin, leading to long-lasting, visibly defined facial contours.

The second ingredient, Hyaluronic Acid, boosts the contour-firming effect, helping to noticeably plump and smooth the skin for immediate youthful looking skin.

NIVEA is one of the world’s leading skin and beauty care brands, what do you think is behind this phenomenal success?

The NIVEA brand has been around for nearly 100 years, and is sold in more than 150 countries around the world. NIVEA develops specific anti-ageing formulas, which are inspired by the way women’s skin works to keep skin beautiful at any age. Our product formulas combine groundbreaking scientific research with creativity and innovation.

What does beauty mean to you?

NIVEA launched its global “Beauty Is…” philosophy in February 2008, which reinforces the view that beauty is more than one ideal and more than one idea. So for me, beauty is being confident and happy in one’s self and doing the right thing by others in your family and community.

(*Source: Source Euromonitor 2007; per Beiersdorf category definitions;
excludes fragrances, hair colourants, razors/blades/depilatories and
oral care.)


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