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Beyoncé teams up with Tiffany & Co. for ‘Lose yourself in Love’ campaign

Beyoncé teams up with Tiffany & Co. for ‘Lose yourself in Love’ campaign
Beyoncé has once again teamed up with Tiffany & Co. on a stunning new campaign.

Fresh from the chart-topping release of her seventh studio album Renaissance, the superstar appears in another romantic new presentation for the luxury jewellery brand called ‘Lose yourself in Love’.

The campaign is all about celebrating ‘individuality, love, and universal connection’, a statement from the historic brand, founded in New York in 1837, announced.

Beyoncé wears Tiffany and Co. Marquise diamond cluster necklace and earrings, Tiffany Lock bangles and custom outfit by Duran Lantink with Norma Kamali gloves.

Calling it a ‘close collaboration and a shared vision’ between the star and Tiffany & Co. the brand said ‘Lose yourself in Love’ is a ‘fiercely elegant homage to the joy of being one’s unapologetic self – a call to embrace the power of possibility’.

“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are, when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” says Beyoncé.

Beyoncé wears Tiffany HardWear jewellery with a custom outfit by LaQuan Smith.

Among iconic Tiffany and Co. pieces the Grammy Award winner wears a chunky custom Tiffany HardWear necklace, (above) created specifically for the campaign. The necklace boasts 18k gold links three times the scale of the existing Tiffany HardWear graduated link necklace. A limited number of the large-scale necklaces will be made available for purchase to mark the new campaign.

Beyoncé wears Tiffany T T1 hinged bangles and a custom jumpsuit by Michael Challita with a custom fascinator by Sarah Sokol.

The print campaign for ‘Lose yourself in Love’ was shot by photographer Mason Poole, with an accompanying video by Dikayl Rimmasch. Beyoncé was styled by Marni Senofonte and Patti Wilson.

Last year Beyoncé and and rapper husband JAY-Z appeared in an initial Tiffany and Co. campaign called ‘About Love’. That first campaign saw her wearing the famous priceless yellow Tiffany Diamond.

As part of the famous couple’s involvement with Tiffany and Co., the famous jewellery brand has committed to the stars charitable endeavours. The newly launched social impact platform, Tiffany Atrium, includes an ongoing partnership with the pair through the Tiffany & Co. About Love Scholarship Program, in collaboration with BeyGOOD and the Shawn Carter Foundation. In 2021, Tiffany & Co. pledged US$2m  in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities with over 60 scholarships awarded so far.

Images: Mason Poole/Courtesy of Tiffany & Co.


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