Beyoncé influences curvaceous new Melbourne building

By Maria Kyriacou

Beyoncé  influences curvaceous new Melbourne building
Melbourne is apparently ready for this jelly – Beyonce’ inspires bootylicious new skyscraper

What comes to mind when you think of superstar Beyoncé ? Luxury, style, movement and according to architecture firm Elenberg Fraser, lots of curves.

The superstar’s famous physique is being parlayed into “spiralling curves” for the new 68-story Premier Tower skyscraper, which will house 660 apartments, a retail space and 160-room hotel.

Image: Elenberg Fraser Architecture

The developers website states, “We’re going to trust you’ve seen the music video for Beyoncé’s Ghost,’ crediting the music video featuring swirling costumes and dance moves that inspired the project. ‘The complex form — a vertical cantilever — is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha.”

The undulating design was created with  Parametric modelling, a computer-aided design that allows complex shapes to be created. As a result, the unique design sees the building’s form swelling in and out at various points around the facade.

The project funded by Singaporean real estate tycoon Koh Wee Meng’s Fragrance group towers over its neighbours at 134 Spencer St.

Construction of the Melbourne building was approved in May, and is estimated to take up to 40 months, so Melbourne has quite a while to get ready for this jelly.

Would you like to stay in this very curvy building?




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