What comes to mind when you think of superstar BeyoncĂ©Â ? Luxury, style, movement and according to architecture firm Elenberg Fraser, lots of curves.
The superstarâ€™s famous physique is being parlayed into â€śspiralling curvesâ€ť for the new 68-story Premier Tower skyscraper, which will house 660 apartments, a retail space and 160-room hotel.
The developers website states, â€śWeâ€™re going to trust youâ€™ve seen the music video for BeyoncĂ©â€™s Ghost,’ crediting the music video featuring swirling costumes and dance moves that inspired the project. ‘The complex form â€” a vertical cantilever â€” is actually the most effective way to redistribute the buildingâ€™s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha.â€ť
The undulating design was created with Â Parametric modelling, a computer-aided designÂ that allows complex shapes to be created. As a result, the unique design sees the building’s form swelling in and out at various points around the facade.
The project funded by Singaporean real estate tycoon Koh Wee Mengâ€™s Fragrance group towers over its neighbours at 134 Spencer St.
Construction of the Melbourne building was approved in May, and is estimated to take up to 40 months, so Melbourne has quite a while to get ready for this jelly.
Would you like to stay in this very curvy building?