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Best New Beauty: NUORI

By MiNDFOOD

Best New Beauty: NUORI
This Danish beauty brand is reinventing the way we think about skincare.

Bespoke Danish skincare NUORI is making its anticipated New Zealand at WORLD. An extended shelf life for skincare usually equates a handful of unwanted preservatives being added to formulations. Jasmi Bonné, founder of bespoke Danish skincare brand NUORI, set out to make a collection that challenged this notion. “NUORI was born from the ambition to bring the ideal of freshness into skincare. This ambition sets the bar for all aspects of our concept,” Jasmi explains. Small batches of natural, preservative-free NUORI are whipped up every 12 weeks in Denmark and then are packaged in premium packaging to reduce exposure to light, air and bacteria. To ensure the efficacy of the active ingredients, each product is then stamped with a start-using-by date and expiry date. “Fresh skincare makes sense the same way fresh food does–it’s more nourishing and has less additives,” says Jasmi.

NUORI is available exclusively at WORLD now. 

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