Natural-based beauty products have become commonplace in our skincare routine, but it’s still hard sorting the hype from the real deal.
Certification is the best place to start if you’re looking to go green and NATRUE – a Brussels-based not-for-profit organisation – ensures products that bear its label are as natural as they can be, explains spokeswoman for Weleda New Zealand, Helen Wilkes.
“To get NATRUE certification, all products must comply with the basic requirements of cosmetics regulations in Europe, particularly with regard to their composition, safety, efficacy and labelling requirements.”
No synthetic ingredients are allowed. Natural ingredients are unmodified and may be obtained only by physical processes or fermentation. Derived natural ingredients are the result of permitted chemical-reaction processes on natural ingredients only. And nature-identical ingredients, such as pigments or minerals, can be reproduced in the laboratory but exist in nature. “No animal testing is tolerated by NATRUE,” Wilkes adds.
Products can then be certified with one of NATRUE’s three levels of certification: natural, natural with organic portion (at least 75 per cent of ingredients are organic) and organic (95 per cent of ingredients are organic).
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