As a renowned beauty editor and founder of fragrance house Ellis Brooklyn, Bee Shapiro knows a thing or two about skincare. She talks to STYLE about her favourite fragrances, skincare routine and the beauty advice she’s passing on to her daughters.
Your desk must be inundated with the worlds most interesting products. How do you decide what makes it into your routine?
I start with the ingredient listing. I want to see it’s interesting and uses quality ingredients – is there some ingredient I haven’t seen before? I’m interested in clinical trials as it shows that a brand is not just claiming things out of the blue. I then look at packaging and assess texture. It’s only after all that try the product. I try it for a 27-day period which is a full skincare cycle. It sounds technical but it’s also fuelled by gut and emotion. sometimes I love something because it feels good on!
What is your day-to-day Ellis Brooklyn scent?
I wear MYTH and Iso Gamma Super together. I always wore MYTH but I’ve found that Iso Gamma Super with it gives the scent even more depth and complexity.
What does your current skincare routine look like?
I currently love the Dr. Barbara Sturm Cleanser or the Omorovicza Thermal Cleansing Balm. I usually go for something with hyaluronic acid and vitamin C fora serum. Innisfree has a very affordable hyaluronic acid serum. I also like those by Versed and Skinceuticals.
For a cream, I like richness but I try to avoid silicones when I can. I’ll also use a liquid acid-based exfoliator about three times a week. The Biologique Recherche one is still the best but I know it’s not clean!
What beauty advice will you be sharing with your daughters?
I’m a product lover and always have been. But rather than teaching them to buy buy buy, I want to share the fun aspects of beauty, which is that you can have these rituals like DIY face masks at home together. I also want to highlight to them that for me the best parts of beauty are the wellness aspects and also the freedom to be creative. I love that today’s makeup can be all over the place –how freeing.“I’m into the idea that we’re releasing a scent because it’s so terrific and compelling that I feel I need to share this with the world.”
