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Balmain to launch beauty line after teaming up with Estée Lauder

Balmain to launch beauty line after teaming up with Estée Lauder

Luxury French fashion house Balmain is set to create its own beauty line, through a new license with Estée Lauder Companies.

The brand, founded in 1945 by Pierre Balmain and now helmed by creative director Olivier Rousteing, is expected to launch a collection of ‘innovative and diverse’ beauty products landing in the northern hemisphere’s fall of 2024.

Specific details about what the line will involve are yet to be announced, but a statement announcing the pairing said its goal would be to “transform the luxury and couture beauty world through exceptional design, singular craftsmanship, and an unyielding commitment to innovation.”

Rousteing has been at the helm of Balmain since 2011, pushing forward a varied exploration of the brand’s original dedication to its ‘new French style’, an audacious, fresh, and feminine take on fashion, maintaining a prolific atelier in Paris. The line is a celebrity favourite and regularly engages in collaborations with other brands, including H&M, Evian water and Puma.

According to WWD, Rousteing is undertaking immersive training at a famous Paris perfumery school in preparation to develop new fragrances and is planning a cosmetics line that will offer “protection and nourishment, as much as color and glamour.”


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The designer said in a statement he wishes to reflect his approach to fashion in the creation of the new products.

“For over ten years, my Balmain team and I have been pushing the boundaries of what is possible in fashion,” says Rousteing.

“We’ve been determined to reflect the way that today’s diverse generation wishes to live and dress. So, obviously, there was no way that we were going to expand into beauty without ensuring that we had found the partner who understood and shared our outlook. From the very beginning, the team at The Estée Lauder Companies made it very clear that they support Balmain’s distinctive vision, as well as our goal of disrupting the global luxury beauty paradigm.

“Knowing that — and knowing that Estée Lauder is the paragon of excellence — well, I can’t wait to start working with them.”

Balmain already sells haircare products and hair accessories under the line Balmain Paris Hair Couture, run separately from the new deal.

Balmain will add another luxury name to The Estée Lauder Companies stable, that already includes Tom Ford Beauty alongside it’s other beauty brands including Jo Malone London, MAC, Estée Lauder and La Mer.

Image (top) from Balmain’s A/W17 presentation. 



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