Ask An Expert: Future Beauty

Tell us about the active ingredients used in the new Super Serum.

The Super Serum will contain eProlex™ – a Snowberry anti-ageing complex of several proven actives. eProlex™ contains natural growth factors and peptides that help to stimulate epidermal cell, collagen and fibroblast development, as well as niacinamide – a vitamin B derivative that helps to counter inflammation, strengthen the lipid barrier and suppress melanin. It also contains the copper tripeptide-1 – a skin remodelling peptide. In addition, the Super Serum will contain powerful antioxidants to help reduce free radical damage as well as highly effective humectants to provide rapid hydration. Consumers will be able to think of the Super Serum as a multi-pronged attack on the major causes of ageing in skin.

How will it be different to the Radiance Face Serum?

The New Radiance Face Serum has just two active ingredients – the skin remodelling peptide copper tripeptide-1 and the hydrating humectant sodium hyaluronate. The Super Serum’s eProlex™ multiplies this functionality substantially. Also, where the New Radiance Face Serum has a gel (water) base, which gives it a very clear and light feel, the Super Serum has an emollient base, producing a more luxurious feel, as well as conferring the skin-softening benefit of an emollient.

Tell us a little about the gold standard trials. Will this be applied to the Super Serum?

The gold standard clinical trial is the only truly independent and scientifically valid way of providing that evidence. Consequently, the Super Serum will be subject to a gold standard clinical trial at a leading French dermatological institute. And because it is a gold standard trial, not only will we be unable to fudge the results (even if we were so inclined), but we will make that trial available to any customer who wishes to see it.

Natural-Born Trailblazer

Natural and organic beauty is booming. With more of us taking a holistic approach to wellbeing and a more scrupulous approach to what we eat, it was only a matter of time before we took the same magnifying glass to our beauty cabinet. According to leading global market researchers Mintel, 42 per cent of UK personal care consumers buy natural products because they believe they are better for the environment. In the United States, 57 per cent of consumers purchase natural or organic personal care products because they’re free from superfluous chemicals. Closer to home and 71 per cent of Kiwis are willing to pay a bit more to get the best organic, sustainable and ethically produced products available according to the 2016 Colmar Brunton Better Futures Report. While the future of beauty is without out a doubt set to be greener – it hasn’t always been the case.

When Dr. Hauschka launched its first skincare formulations in 1967, creating natural, organic beauty was anything but the norm. Dr. Rudolf Hauschka first began experimenting with natural-based formulas in the mid 1930s when he founded WALA but it wasn’t until he met Vienna-born Elisabeth Sigmund that his ideas came to life. Together, in a move that was well ahead of its time, the pair developed stable skincare formulations that we free free from chemical and synthetic emulsifiers and shunned synthetic fragrances in favour of natural essential oils. “When we developed these unconventional skin care products we naturally felt like rebels,” said Elisabeth Sigmund, one of the brains behind some of Dr. Hauschka’s original formulations.

Fast forward 50 years and there is barely a beauty house that isn’t reformulating and repackaging in order to go green. And while a more sustainable and ethical approach to the beauty industry can only be seen as a positive move, deciphering what’s really skin and environmentally friendly can be a tough task. Fortunately, Dr. Hauschka has continued at the forefront of natural beauty, ensuring every product is certified 100 per cent natural and organic. All Dr. Hauschka products bear NATRUE certification: what you see is what you get – genuine certified organic skincare and cosmetics.

But there’s more to Dr. Hauschka than natural, organic ingredients: sustainability is much more than a trend of the moment for the beauty house, it’s a company-wide philosophy and is at the heart of everything Dr. Hauschka does. Raw materials and ingredients are obtained through ethical, fair trade practices, and socially responsible partnerships. Damask rose oil, a star ingredient, comes from a collaboration with the World Hunger Organisation in Afghanistan which provides hundreds of farmers with a sustainable alternative to opium cultivation.


Dr. Hauschka through the years.

1935: Dr. Rudolf Hauschka and colleagues found the holistic pharmaceutical company WALA Heilmittel with the mission “to support the healing of humanity and the earth.” WALA begins the manufacture of homeopathic medicines.

Early 1960s: Elisabeth Sigmund discovers the role traditional herbs can play in guiding skin back to a healthy, beautiful state.

1962: Elisabeth Sigmund contacts Rudolf Hauschka, sharing her ideas for plant-based preparations that would support skin health.

1965: Dr. Hauschka invites Elisabeth Sigmund to join him at WALA to develop new holistic skin care preparations.

1967: Introduction of Dr. Hauschka Skin Care, a line of 100% natural skin care products.

1968: Iconic Rose Day Cream, formulated with rose wax, shea butter and rose petals, is launched.

2016: Dr. Hauschka celebrates its 50th anniversary and launches a new highly anticipated natural make-up line.