Tell us about the active ingredients used in the new Super Serum.
The Super Serum will contain eProlexâ„˘ â€“ a Snowberry anti-ageing complex of several proven actives. eProlexâ„˘ contains natural growth factors and peptides that help to stimulate epidermal cell, collagen and fibroblast development, as well as niacinamide â€“ a vitamin B derivative that helps to counter inflammation, strengthen the lipid barrier and suppress melanin. It also contains the copper tripeptide-1 â€“ a skin remodelling peptide. In addition, the Super Serum will contain powerful antioxidants to help reduce free radical damage as well as highly effective humectants to provide rapid hydration. Consumers will be able to think of the Super Serum as a multi-pronged attack on the major causes of ageing in skin.
How will it be different to the Radiance Face Serum?
The New Radiance Face Serum has just two active ingredients â€“ the skin remodelling peptide copper tripeptide-1 and the hydrating humectant sodium hyaluronate. The Super Serumâ€™s eProlexâ„˘ multiplies this functionality substantially. Also, where the New Radiance Face Serum has a gel (water) base, which gives it a very clear and light feel, the Super Serum has an emollient base, producing a more luxurious feel, as well as conferring the skin-softening benefit of an emollient.
Tell us a little about the gold standard trials. Will this be applied to the Super Serum?
The gold standard clinical trial is the only truly independent and scientifically valid way of providing that evidence. Consequently, the Super Serum will be subject to a gold standard clinical trial at a leading French dermatological institute. And because it is a gold standard trial, not only will we be unable to fudge the results (even if we were so inclined), but we will make that trial available to any customer who wishes to see it.