The always poised and perfectly manicured Anna Wintour was the last person we expected to take part in, let alone be filmed, pouring a bucket of ice cold water over her signature polished bob hairdo.
But it seems even the 64-year-old Vogue editor will rise to the occasion if it’s for a good cause.
We have supermodel Gisele Bündchen to thank for this brilliant piece of footage, after she accepted the challenge this week, dedicating it to a relative and close friend. She nominated her next victims: Anna Wintour and famed fashion photographer Mario Testino – who we’re happy to say accepted the challenge too.
While you may have seen quite a few of the viral celebrity ALS ice-bucket videos this week, we assure you the following are too good to ignore….watch: