Ever wanted to read the carbon footprint count on your shoes just like you would calories on a packet of food? That’s the idea behind Allbirds’ latest initiative.Â
All Birds have joined forces with Flight of the Conchords’ Bret Mackenzie to bring customers a brand new ‘carbon footprint number’ initiative.
In retro-inspired fashion, Allbirds made their announcement with a video PSA, showcasing a new feature customers can expect on the outside of the box.
Think ‘calorie count’ but for carbon footprint, the Flight of the Conchords frontman explains.
“Just like nutrition labels help you make better decisions for your health, we want to help you make better decisions for the planet,” he says.
Allbirds say they will now be labelling all their products with the carbon footprint number. The number is generated from a few different factors, including the type of material that’s used, the manufacturing process and transportation.
The company hope others will get on board with the carbon number idea, arming consumers with more information about their environmental impact so they can make better-informed decisions.