To celebrate the New Zealand Bird of the Year, Allbirds has released a limited-edition collection dedicated to the winner.
More than two-thirds of New Zealand’s native birds are threatened with extinction. To help shine a light on the crisis and to give the country’s unique birdlife a voice, each year New Zealand Forest & Bird runs ‘Bird of the Year’ where the public can vote for their favourite bird.
Last year’s title was taken out by the KererĹ« â€“ the New Zealand wood pigeon â€“ and to mark the win, sustainably minded footwear brand Allbirds has once again partnered with New Zealand Forest & Bird to launch a limited collection of shoes to celebrate the nation’s Bird of the Year
To support the New Zealand Forest & Birdâ€™s conservation work, and in homage of the KererĹ«, the Allbirds design team have come up with two feather-inspired shoes: the Sober KererĹ« seen in the low-profile Tree Runner style and the Tipsy KererĹ« in the high-top Tree Topper style.
Allbirdsâ€™ Tree fabrication is a renewable material that is much easier on the environment than traditional fabrics. The tree fibre â€” TENCELTM Lyocell â€” is sourced from South African farms that minimize fertilizer and rely on rainfall, not irrigation. Compared to traditional materials like cotton, it uses 95% less water and cuts their carbon footprint in half. Along with this tree-based upper, the shoelaces are made from recycled bottles and the soles are made from sugar.
â€śOne of the reasons New Zealanders love Bird of the Year so much is because of the passion, quirky Originality, and light-hearted trash-talking that goes into promoting our native birds. Everyone involved has a lot of fun,â€ť says Forest & Bird spokesperson Megan Hubscher.
â€śPartnering with an organisation that is similarly dedicated to a more sustainable future is important for Allbirds and we are excited to be continuing the relationshipâ€ť says Allbirds co-founder Tim Brown.
A portion of proceeds from the sale of the Sober Kereru and Tipsy Kereru shoe will be donated to Forest & Bird New Zealand in support of their work.
You’ll have to be quick if you want to get your hands on a pair as last year the Bird of the Year collection sold out within just two weeks.
The shoes are available now both online at Allbirds.com or in-store at the Allbirds Auckland boutique in Britomart.