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All the ways you can support Breast Cancer Awareness Month

By Megan Bedford

Pink Products for Breast Cancer Awareness Month 2023
October is Breast Cancer Awareness month, a time to improve awareness on detection and diagnosis and to raise crucial funds that go into supporting people with breast cancer and funding life-saving new research.

In New Zealand, more than 3,300 women across the country are diagnosed with breast cancer every year – that’s 9 women a day. One Māori woman a day will be diagnosed and 25 men are diagnosed each year too. Unfortunately 650 women a year will die from the disease.

In Australia, breast cancer is the most commonly diagnosed cancer, with approximately 57 Australians diagnosed each and every day with 9 a day tragically dying from the disease. That equates to over 20,000 Australians diagnosed with breast cancer each year.

These figures can be overwhelming, but serve as a reminder on the steps to take to be aware of the signs, helping to potentially improve the outcome should you be diagnosed, as well as sharing education and resources to others.

October is Breast Cancer Awareness month and along with supporting businesses and organisations, the Breast Cancer Foundation NZ (BCFNZ) and the National Breast Cancer Foundation of Australia (NBCF) have a number of initiatives to improve knowledge and to raise crucial funds that go into supporting people with breast cancer, and funding life-saving new research.

“Every October, some of the country’s favourite brands get on board with Breast Cancer Awareness Month by releasing special-edition Pink Products,” says Ah-Leen Rayner, chief executive of Breast Cancer Foundation NZ (BCFNZ). We’re incredibly grateful to our partners for backing this worthwhile cause.

 “Nine women in Aotearoa New Zealand will be told they have breast cancer today and every year we still lose more than 650 women to the disease. Every Pink Product sold is a way to give back while you shop, with proceeds going towards vital research, education, and support for Kiwi families affected by breast cancer.”

How to mark Breast Cancer Awareness month

Check your breasts once a month
Learn the signs of breast cancer, and get to know your breasts – the way they feel, and the way they look. Breast cancer is most treatable when it’s found early and knowing your normal and recognising any changes, is said to be key. According to BCFNZ, women should be breast aware from age 20, which means you need to know the normal look and feel of your breasts, so you can tell your doctor if there are any changes. The best time to do a self-check is the week after your period, and you should continue doing it each month around the same time.  Refresh your knowledge on how to self-check.

Book a mammogram
If you’re over 45, book in for a mammogram through BreastScreen Aotearoa or BreastScreen Australia or by asking your GP how to book. Taking half an hour to have one mammogram every two years could save your life. BCFNZ recommends considering annual mammograms from 40-49, then every two years from 50. In New Zealand free mammograms through BreastScreen Aotearoa are available when you’re 45-69, and the Government has committed to extending the age to 74. 

Donate to the appeal
Give a donation to the annual NZ street appeal on Friday 27 and Saturday 28 October, 2023. Should  you be unable to get out and donate, you can still donate online. You can also join the annual Pink Ribbon fundraising walks around the country.  According to BCFNZ the donations will help fund breast cancer education, innovative projects by some of  the country’s top researchers, as well as support patients and their families. In Australia visit NBCF to donate online

Purchase pink ribbon products
One of the Breast Cancer Foundation NZ’s goals is to achieve zero deaths from the disease. It’s a big goal, but one the foundation has remained dedicated to. When you use your purchasing power to select one of the officially affiliated products your money goes to helping the foundation continue to work towards that goal.

The number of products that contribute to the campaign annually has grown over the last few years and you can now select products from the supermarket, beauty counters and even home décor and furnishings retailers. Some of the products available in New Zealand this October are below. Some of these products are also available in Australia benefiting NBCF, but for the full range of pink ribbon products available in Australia, click here.

Estee Lauder Advanced Night Repair Breast Cancer fundraising product

Estée Lauder Companies has had a long affiliation with work to find a cure for breast cancer, since Evelyn H. Lauder co-created the Pink Ribbon and started The Breast Cancer Campaign in 1992, donating significant funds to research around prevention, diagnosis and treatment. To date The Estée Lauder Companies has raised more than USD $118 million globally for lifesaving research, education, and medical services. This year, marking 31 years of commitment to the cause, it has a number of fundraising products available.  The famous Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex serum that helps deeply hydrate skin and reduce the signs of aging comes with hot pink packaging and the brand will donate 20% of the purchase price to BCFNZ. The lightweight and deeply hydrating Clinique Moisture Surge 100H Auto-replenishing Hydrator comes with a stunning pink cap and the brand will donate $10 of the purchase price to BCFNZ.

A great motivator to try this iconic product, this month, La Mer will donate an incredible 50% of the purchase price of the 15ml Crème de la Mer The Moisturizing Cream, a rich, luxurious face moisturiser, to BCFNZ.  Visit the La Mer counter at Smith & Caughey’s Queen Street and Newmarket or David Jones Newmarket. 


Jane Iredale’s beautiful hydrating Just Kissed Lip and Cheek Stain brings new meaning to customisable colour. It reacts to the unique natural chemistry and ph of your skin to deliver long-lasting custom pink hue. Natural plant extracts including olive oil, avocado oil and rose flower wax keep lips smooth and hydrated. $1 from every product purchased during October goes to BCFNZ.

Linden Leaves in Bloom BCFNZ

Another best-seller, it’s a great time to stock up on Linden Leaves In Bloom Nourishing Hand Cream that leaves hands supple without feeling greasy and has a gentle fragrance with notes of pink petals, grapefruit, fresh florals, ylang ylang, and clove. For every purchase throughout the month, $3 will go to support BCFNZ.

Revitalash Breast Cancer Fundraising products 2023

Originally founded in 2006, RevitaLash’s original lash conditioning serum was created by Ophthalmologist Michael Brinkenhoff, to help support his wife as she experienced hair loss as she fought breast cancer. The brand has continued its year-round, significant support for fund breast cancer treatment, research and support for those undergoing treatment.

This year from October 1 through October 31, the brand’s award-winning products come with pink boxes and for every pink special-edition RevitaLash Advanced, RevitaLash Advanced Sensitive, and RevitaBrow Advanced sold, the company will donate $2 to breast cancer charities around the globe, up to a maximum donation of $170,000. treatment. In addition, for every RevitaLash pink product sold in NZ throughout the month of October, a one-month supply of RevitaLash will be donated to Look Good Feel Better NZ (up to a maximum donation of 3,000 units).

GHD Pink Collection 2023 for BCFNZ (1)

ghd’s limited-edition pink collection reimagines its popular ghd platinum+ and gold stylers, ghd unplugged cordless straightener, the ghd helios professional hair dryer and the ghd glide hot brush in a chic, blush pink shade and features the brand’s campaign message, ‘Take control now’, a reminder to carry out regular self checks. $20 from every pink limited-edition purchase goes to BCFNZ.

Jo Malone London’s famous Peony & Blush Suede Cologne is a best-seller for good reason. It’s the stylish fragrance features the scent of peonies in voluptuous bloom, with the juicy bite of red apple and a soft base of blush suede. The purchase of this special edition featuring a painterly illustration and the famous pink ribbon will see a donation of $50 from the purchase price to the Breast Cancer Foundation NZ. Available from Jo Malone London counters nationwide.

Supporting BCFNZ since 2016, the purchase of NZ’s Pink Lady apples contributes a significant amount annually as a diamond partner. Eta is also again on board to donate. Buy a pack of the delicious limited edition Uppercuts Sweet Vinaigrette & Pink Shallots and Eta will give .20c from each bag purchased to BCFNZ. If you’re hankering for an egg breakfast, seek out the pink pack of Bon Appétit Free Range Eggs, as .50 cents from every half-dozen pack goes to BCFNZ.

Bionic Bikes E bike for BCFNZ (1)

Thinking about investing in an e-bike? Bionic Bikes have released a very limited edition Cruiser in a soft pink colour to support Breast Cancer Foundation NZ. For each Velvet Pink Cruiser sold Bionic are donating $300 to BCFNZ.

Bred in NZ by Bob Matthews, the breathtaking Floribunda ‘Pink Ribbon’ rose is a stunning way to add the symbol of the fight to cure breast cancer to your garden.  $2 from the sale of each plant will be donated to BCFNZ. Its available from Matthews Nurseries and selected garden centres nationwide.

Since 2008, Harrisons Curtains and Blinds and Carpet & Hard Flooring have donated over $746,000 to the Breast Cancer Foundation NZ, donating around $100,000 annually. With every purchase of Harrisons Carpet & Hard Flooring Dunlop Pink Underlay, Harrisons Curtains & Blinds Urban Curtain Collection and Harrisons Solar Q Cells Solar Panels or Tesla Powerwall, a donation will be made to Breast Cancer Foundation NZ.


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