Ageism- The Next Frontier for the Arts

By Danielle Pope

Image by Daniel Breda
Image by Daniel Breda
Are the creative industries inherently ageist?

The ageing of our population is likely to be one of the biggest disruptions of the 21st century. With creative industries tipped as one of the world’s major growth sectors, embracing ageing will be a key strategy for success and resilience globally.

But are the creative industries prepared for the ageing revolution? Or are they inherently ageist, giving credence to the idea that ‘creativity is only for the ‘young’.

So asks the panel at the upcoming “Ageism – The Next Frontier” talk, as part of Vivid Ideas Sydney. This event will challenge all sections of the creative industries – artists, performers, designers, musicians, creatives, IT developers, employers and entrepreneurs —  to tackle ageism head on.

The event encourages participants to be part of an intergenerational challenge to come up with innovative solutions to ageism and the issues of an ageing population.

Using cutting edge technologies like virtual reality, participants will turn stereotypes on their head, giving participants a new way of looking at creativity and ageing, and helping to build resilient creative businesses.

Guest speakers Rick Martin from Equal Reality, Maggie Haertsch from the Arts Health Institute, Fiona Hitchiner from Sageco and Leonie Sanderson from The Ageing Revolution will join performer Luke Escombe and artist Daniel Breda for 90 minutes of thought provoking fun.

Ageism – The Next Frontier is showing as part of Vivid Ideas Sydney and is presented by The Ageing Revolution in collaboration with Equal Reality. For tickets and more information see the website here



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