Adam Goodes faces new racist taunts as he fronts David Jones campaign

By Sarah Harvey

Aboriginal activist and Australian Rules Football legend Adam Goodes. REUTERS/David Gray
Aboriginal activist and Australian Rules Football legend Adam Goodes. REUTERS/David Gray

Retired AFL player Adam Goodes is continuing to be haunted by racist taunts as he embarks on a career post football.

Goodes had to take stress leave from the Sydney Swans club after he faced incessant racing booing during matches. The taunts triggered a heated debate over racism in Australia.

Now, just days after being named as an adviser to David Jones on indigenous reconciliation, complete with television ad campaign, Goodes is again having to face racist taunts.

According to The Australian the retail giant has had to field a swathe of harsh comments directed at it, and at Goodes.

The David Jones Facebook page attracted scores of comments, some attacking the store, questioning the choice of Goodes as well as taking aim at him personally.

“Well no more shopping at David Jones for me,” one comment read. “Boo boo boo,” contributed another.

A David Jones spokeswoman told the company had hidden some “highly offensive” posts and comments on its Facebook page.

“David Jones is proud to have Adam Goodes, a powerful and inspirational Australian, join its family of ambassadors,” the spokeswoman said.

“We have received significant positive feedback from our staff, customers, vendors and other stakeholders regarding Adam’s appointment and our latest brand campaign.”

The attacks have again put the spotlight on racism in Australia.


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