MiNDFOOD DIRECTORY
NEW ZEALAND SALES ENQUIRIES:Howard John
New Zealand Sales Managerhoward@mindfood.com
T: + 64 9 362 0770
M: + 64 27 235 8244
Janine King
Advertising, Agencyjanine@mindfood.com
T: + 64 9 362 0770
Karey Walker
Advertising, Directkarey@mindfood.com
T: + 64 9 362 0770
Phillipa Munro
Advertising, Directoryphillipa@mindfood.com
T: + 64 9 362 0770
AUSTRALIA SALES ENQUIRIES:
McHugh Media, Magazine Advertising
+61 2 9318 1300
MiNDFOOD is a data sort of information from New Zealand and around the
world. A completely integrated media brand including a magazine and
website featuring television, podcast, electronic newsletters,
features, photographs and daily news updates. The core editorial
platforms of Health, Food, Travel, Society, Environment, Culture,
Beauty, Fashion, Design, and News can be accessed online, via
television and podcasts, features and photographs as well as through
the magazine.
MiNDFOOD is available in New Zealand and
Australia with future plans for other parts of the world including the
United Kingdom, Europe, Asia, The Middle East, and America.
Our
scope study shows the editorial platforms and integrated media offering
of MiNDFOOD is perfect for both consumers and advertisers. MiNDFOOD
is rich and deep in content, and offers an audience to advertisers that
are savvy media consumers willing to engage with an integrated media
solution.
mindfood.com is a data sort of information from
around the globe, as well as locally created content. It is
an online brand with many platforms, including tv and podcasts, allowing
the consumer to choose how they access the content. With their daily dose of news updates they
can elect for more detailed stories from Health, Food, Travel, Society, Environment, Culture,
Beauty, Fashion and Design.
MiNDFOOD TV broadcasts
entertaining and informative program bites covering a range of subjects
including travel, nature, entertainment, human
interest, health and business.
OUR CONSUMER TARGET IS FEMALE 25 - 49 YEARS Our target consumer loves magazines, purchasing a variety each month. 538,000 used the internet in the last 4 weeks from any location, with 77% accessed from home. Purchasing online or over the counter, MiNDFOOD consumers are confident, discerning and actively engaged in the world around them . They are more likely to be in the top TAG groups, enjoy a high disposable income and live in main metropolitan areas.
BROADER REACH ALL 25 - 59 YEARS
THE MINDFOOD GENDER SPLIT IS EXPECTED TO BE FEMALE/MALE RATIO: 75/25
Professional woman, aged 25+
She lives and works in the metropolitan region, is university educated, likes to travel locally and internationally and has a high disposable income for her age and experience. She likes MiNDFOOD’s fashion and beauty content, however, she also enjoys the ethical and environmental nature of the brand. She spends time online. She discusses a range of topics, themes and subjects in MiNDFOOD with friends and recommends MiNDFOOD to them.
Stay-at-home mother, aged 32+
She was a white-collar professional before she had her two children and may now work part time. She sees MiNDFOOD as her lifeline to the rest of the world, using it to stay connected with what’s going on at home and globally, which she discusses at mothers group or dinner parties. She enjoys the self-help elements of MiNDFOOD. She accesses MiNDFOOD online when her babies are sleeping.
Mother, aged 40+
She lives in a high socioeconomic area in the metropolitan region. Her husband earns good money and their children attend a private school. She travels internationally with her family during the school holidays. She is very brand aware and spends money on her home, family, clothing, beauty products, spas and other things for herself. She enjoys MiNDFOOD’s health and international content. MiNDFOOD has become part of her regular purchasing, alongside other international magazines.
Baby boomer, aged 62+
She is cashed up with money to spend. She loves the content in MiNDFOOD about travel, health and celebrities who are making a difference in the world. She likes the ethical and environment nature of MiNDFOOD. She is a big book reader but has returned to the magazine market because of MiNDFOOD. She enjoys its international, intelligent mix of content.
