CONTENT
Magazine
MiNDFOOD.com
E-Newsletters
Tip-ons and Inserts
Our Consumer
OVERVIEW
MiNDFOOD is a data sort of information from New Zealand and around theworld. A completely integrated media brand including a magazine andwebsite featuring television, podcast, electronic newsletters,features, photographs and daily news updates. The core editorialplatforms of Health, Food and Drink, Travel, Community, Environment, Culture,Beauty, Design, and News can be accessed online, viatelevision and podcasts, features and photographs as well as throughthe magazine.
An integrated campaign with MiNDFOOD offers a fresh approach totraditional advertising. Tailored advertising solutions working withkey positioning and editorial provide an unique advertising platform.
MiNDFOOD's editorial platforms and integrated media offering is perfectfor both consumers and advertisers, offering an audience to advertisersthatare savvy media consumers willing to engage with an integrated mediasolution.
 | NEW ZEALAND SALES ENQUIRIES:
Howard John
Sales Director
howard@mindfood.com
T: + 64 9 362 0770
M: + 64 27 235 8244
Karey Walker
Advertising Account Manager
karey@mindfood.com
T: + 64 9 362 0770
Phillipa Munro
Advertising Co-ordinator
phillipa@mindfood.com
T: + 64 9 362 0770
AUSTRALIA SALES ENQUIRIES:
John Borger
General Manager
john@mindfood.com
T: + 61 2 9318 1300
M: + 61 418 119 569
Christina Tremain
Advertising Manager Australia
christina@mindfood.com
T: + 61 2 9318 1300
M: + 61 418 212 937
|
The monthly magazine is one of the cornerstones of the MiNDFOOD brand. At 275mm x 210mm in size, and printed on
partially recycled stock, the magazine is modern in design, with an easy-to-navigate layout and reader-friendly typefaces.
Commissioning stories and photography locally and around the world gives MiNDFOOD a snap shot of what is happening
within the world we live in.
Calendar 2012
| | | | |
| Issue | Booking Deadline
| Cancellation Deadline
| Material Deadline
| On-Sale Date (NZ)
|
| March | 14 December
| 11 November
| 16 December
| 30 January
|
| April | 8 February
| 6 January
| 10 February
| 5 March
|
| May | 14 March
| 10 February
| 16 March
| 9 April
|
| June | 18 April
| 6 March
| 20 April
| 14 May
|
| July/August | 30 May
| 30 April
| 1 June
| 25 June
|
| September | 11 July
| 8 June
| 13 July
| 6 August
|
| October | 8 August
| 6 July
| 10 August
| 3 September
|
| November | 12 September
| 10 August
| 14 September
| 8 October |
| December | 10 October
| 7 September
| 12 October | 5 November
|
Jan / Feb '13
| 14 November
| 12 October
| 16 November
| 10 December |
Magazine Rate Card
| |
Inside Front Cover
| $17,700 |
Double Page Spread
| $14,750 |
Outside Back Cover
| $9,000 |
Premium 1st Third
| $8,600 |
Full Page
| $7,500 |
Half Page (H/V)
| $4,300 |
Third Page (H/V)
| $2,860 |
Trim: Trim is the edge of the printed magazine page (indicated by black keylines on diagram below). It is important to
centre your artwork within the specified trim area. This is to ensure all essential information is printed and does not get
trimmed off in the production process.
Safe type areas: All your type and logos must be contained within these areas (indicated by blue area below). No type
must be placed within 5mm of the trim edge or it risks being trimmed off. Images may go right up to the trim and bleed
off the sides if desired.Ideally do not have any important information within 10mm either side of the magazine spine as
this may be lost during the binding process.
Bleed: This is an extension of your image/artwork past the trim lines and off the page (indicated by grey areas below).
If your artwork touches the trim lines it must have an extra 5mm (minimum) added onto the image to extend it off the
page completely. Otherwise, please design your artwork to be contained solely within the safe type area.
Crop marks: All artwork must have trim crop marks clearlyindicated as below. This enables us to position your artwork
correctly on the page.Let us know if any of these specifications are unclear or you require further explanation.
Incorrectly supplied artwork will be returned to you for immediate correction.
mindfood.com is a data sort of information fromaround the globe, as well as locally created content. It isan online
brand with many platforms, including tv and podcasts, allowingthe consumer to choose how they access the content.
With their daily dose of news updates theycan elect for more detailed stories from Health, Food & Drink, Travel, Community,
Environment, Culture,Beauty, Fashion and Design.
MiNDFOOD TV broadcastsentertaining and informative program bites covering a range of subjectsincluding travel, nature,
entertainment, humaninterest, health and business.
| Online Rate Card | Homepage and
Competitions | Other Sections
| ROS
|
Big Banner
| $30CPM | $40CPM | $20CPM |
| Skyscraper | $30CPM | $40CPM | $20CPM |
| Tile | $30CPM | $40CPM | $20CPM |
| Wallpaper | $40CPM | $50CPM | $30CPM |
Expanding Banner
| $40CPM | $50CPM | $30CPM |
Minimum 10,000 Page Impressions Bookings
Online Specifications
|
| File Formats
|
| Big Banner | 728 x 90 pixels / inch
| Flash, Animated GIF and JPEG
|
| Skyscraper | 160 x 600
| Animated GIF and JPEG |
| Tile | 300 x 250
| Flash, Animated GIF and JPEG |
| Wallpaper | 782 x 90
| JPEG |
|
|
|
Full reporting available for any campaign, including page impressions and click throughs.
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Advertising on MiNDFOOD's E-newsletters allows your brand direct access to readers' inbox.
MiNDFOOD send out 3 E-newsletters a week
Monday Menu Planner- Recipes and Wines of the Week
Wednesday Health Update
Friday News Wrap
Our e-newsletter database is growing 10% each month with a minimal unsubscribe rate.
MiNDFOOD delivers smart and relevant content for our readers.
E-newsletter Rate Card
| | Specifications |
Mini Tile
| $350 per deployment
| 160 x 123 JPEG
|
Skyscraper Banner
| $600 per deployment | 160 x 600 JPEG
|
When an ad is placed on all three e-newsletters
|
| Mini Tile | $840 per week
| |
| Skyscraper Banner | $1440 per week
| |
Sponsorship available
Full reporting available for any campaign including click throughs.
Loose inserts
MachineFull run: $120 per thousand
Part run: $170 per thousand
By HandPrice on request and subject to sample provided
Bound inserts
MachineFull run: $170 per thousand
Part run: $220 per thousand
All bound inserts are positioned at the head of the magazine
Please note that all inserts are subject to approval by MiNDFOOD and prices remain subject to a final sample being
supplied prior to booking.
Inserts must be delivered no later than two weeks prior to on-sale date
MachineFull run: $120 per thousand
Part run: $170 per thousand
By HandFull run: $250 per thousand
Part run: $300 per thousand
Bound inserts
MachineFull run: $170 per thousand
Part run: $220 per thousand
Please note that all tip-ons are subject to approval by MiNDFOOD and prices remain subject to a final sample being
supplied prior to booking.
MiNDFOOD requires a minimum of 20 samples for all sachet tip-ons in order to conduct pressure testing.
Tip-ons must be delivered no later than two weeks prior to on-sale date.
OUR CONSUMER TARGET IS FEMALE 25 - 49 YEARS Our target consumer loves magazines, purchasing a variety each month. 538,000 used the internet in the last 4 weeks
from any location, with 77% accessed from home. Purchasing online or over the counter, MiNDFOOD consumers are confident,
discerning and actively engaged in the world around them . They are more likely to be in the top TAG groups, enjoy a high
disposable income and live in main metropolitan areas.
BROADER REACH ALL 18 - 59 YEARS
THE MINDFOOD GENDER SPLIT IS APPROXIMATELY FEMALE/MALE RATIO: 75/25 | Professional woman, aged 25+
She lives and works in the metropolitanregion, is university educated, likes to travel locally andinternationally and has a high disposable income for her age andexperience. She likes MiNDFOOD’s fashion and beauty content, however,she also enjoys the ethical and environmental nature of the brand. Shespends time online. She discusses a range of topics, themes andsubjects in MiNDFOOD with friends and recommends MiNDFOOD to them.
|
 | Stay-at-home mother, aged 32+
She was a white-collar professionalbefore she had her two children and may now work part time. She seesMiNDFOOD as her lifeline to the rest of the world, using it to stayconnected with what’s going on at home and globally, which shediscusses at mothers group or dinner parties. She enjoys the self-helpelements of MiNDFOOD. She accesses MiNDFOOD online when her babies aresleeping. |
 | Mother, aged 40+
She lives in a high socioeconomic area in themetropolitan region. Her husband earns good money and their childrenattend a private school. She travels internationally with her familyduring the school holidays. She is very brand aware and spends money onher home, family, clothing, beauty products, spas and other things forherself. She enjoys MiNDFOOD’s health and international content.MiNDFOOD has become part of her regular purchasing, alongside otherinternational magazines. |
 | Baby boomer, aged 62+
She is cashed up with money to spend. Sheloves the content in MiNDFOOD about travel, health and celebrities whoare making a difference in the world. She likes the ethical andenvironment nature of MiNDFOOD. She is a big book reader but hasreturned to the magazine market because of MiNDFOOD. She enjoys itsinternational, intelligent mix of content. |