This is the first year the Louis Vuitton Pre-autumn Collection has been shown in this part of the world. Peter Copping is decidedly unassuming as he runs through the collection.

“It’s a very wearable collection. It’s all about the small details and the fabric. We are always developing new fabrics and using them in different ways, mixing different elements together.”

A restrained colour palette with beautiful textural effects and luxe accessories, such as richly embroidered gloves, gives this season’s collection of muted creams, greys and blacks an urban sensibility, with accents and bright highlights of green, orange and pink lining.

The detail continues in the accessories, with monogrammed mink hats, headbands and the return of last summer’s lacquered metal jewellery theme, this time in shades of beige and grey. Shoes, too, are richly detailed.

On his first trip to this part of the world, Copping explains that the innovation for each collection comes from the Louis Vuitton team as they travel the globe.

“Innovation never stops and can be taken from anywhere at any time. Visiting Bondi Beach, we saw wetsuits with large, bulky zips down the back. As we travel it’s important we have our eyes open to see the potential of each trip,” he says.

In attracting new clients and adding new elements to the recognisable brand, the collection offers chic city dressing, revisiting many of the themes we’ve come to expect from Louis Vuitton.

New Zealand/Australia is an important and growing market, according to Jean-Baptiste Debains, executive vice-president of Louis Vuitton Asia Pacific: “The local market is becoming so strong, as they [consumers] are more interested in luxury. The tourist dollar is still there, however, we have seen a strong increase from the local consumer.”

Working directly with Marc Jacobs, Copping has been there from the start (1997) when they launched two collections in the first year. The business has grown, with more collections, Cruise and Pre-Fall added to the mix.

“Our deadlines have become tighter and our signature style has developed,” Copping says. “What you see in a show is what you can buy in store.”

This philosophy has created a luxury that has become a wanted commodity. As local consumers continue to be thirsty for Louis Vuitton, this can only be a good thing.

The new Louis Vuitton Auckland store at 56 Queen Street opened on May 29.

In Australia, the Louis Vuitton store selling ready-to-wear is at 63 Castlereagh Street, Sydney, T: 1300 883 880.