Founded in 2010, Murrell’s line of naturally-biased lipsticks has grown to include over twenty shades from naturals to brights, and sells across the globe.
Here, Murrell exclusively shares the global colour preferences for three of her key territories.
• Top shade in Australia: Coral Dawn, a tangerine orange shade that’s been dubbed ‘the new red’. “Coral Dawn is the number one seller in Australia as Australians tend to love a statement colour which is fun, bright and summery,” says Murrell. “It looks fabulous on tanned skin.”
• Top shade in China: Poppy Passion, a passionate pink with hints of red. “This number one seller in China surprised me,” admits Murrell. “Chinese women seem to have fallen in love with its vivacious fresh pop of colour which looks amazing on porcelain skin tones. It is also becoming quickly a best seller in all markets as well.”
• Top shade in New Zealand: Violet Mousse, a natural shade with a subtle depth of colour. “Violet Mousse is the number one seller in New Zealand as it is a failsafe colour that enhances kiwi woman’s effortless natural beauty,” says Murrell. “It doesn’t scream ‘look at me’!”
• Newest shade: Sugar Rush, a bright candy pink.