Want To Get Younger Hair?

For the past few years, beauty industry insiders have been aware of emerging research into hair greying, and have been eagerly awaiting an impending launch from L’Oréal’s hair division.

Now that first-of-a-kind product is available. Kérastase Densifique Serum Jeunesse was designed to discourage grey hair from appearing, while restoring shine, volume and softness to mature hair, (NZ$90 / AU$98).

The MiNDFOOD team have been impressed with the results of Serum Jeunesse in product trials we have been doing, and now it’s your turn. We are looking for readers aged from 35-65 to take part in a 30-day product trial of Kérastase Densifique Serum Jeunesse, culminating in a photoshoot and interview that will appear in the September issue of MiNDFOOD. If you’re interested in taking part, and you are based in Auckland, please send an email with your name, age and a photograph [email protected].

Kerastase Serum Jeunesse


An industry breakthrough product, Serum Jeunesse contains a complex of protecting antioxidants called Anti-Ox Cellular, and is said to give visible results within 30 days. From initial use the hair feels noticeably improved, soft and supple like the hair you had in your twenties.

Referred to as a “youth activator”, the lightweight serum works internally and externally on the hair. It was created after groundbreaking research from the L’Oréal laboratories discovered the pathway to the deterioration of melanocytes in the scalp (skin cells that are responsible for producing colour in hair).

“The greying and whiting process is due to a progressive decline in melanin stem cell population caused by the cells’ very specific sensitivity to the oxidative stress,” explains Dr Bruno Bernard, L’Oréal Fellow and Scientific Director at L’Oréal Research and Innovation. “We believe this sensitivity is one of the main causes of the hair greying process. By using the Anti-Ox Cellular we can expect that it will protect the melanocytes against oxidative stress resulting in a slowing of the hair greying process.”

The L’Oréal researchers also discovered that a loss of melanocytes in the scalp also creates coarser and more porous hair, and that oxidative stress effects follicle proteins leading to hair thinning.

Accordingly, Jeunesse also contains five per cent stemoxydene, the key hair density-increasing ingredient in Kerastase’s popular Densifique range.

Dr Bernard says he believes in the near future they will be able to prevent hair from greying all together. “We have identified possible hair ageing targets already, so I am totally convinced we will be able to stop hair from greying in the future.”

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Key looks at iD Dunedin Fashion Week

Creating hair and make-up looks for a group show the size of the one to be held on the platform of the Dunedin Railway Station tonight and tomorrow is a hair raising task. Some would say impossible because it is hard to meet individual designer’s demands or visions for how they want their models to look when presenting their collections.

Twelve New Zealand labels and one Chinese label are showing their autumn/winter 2015 collections alongside two guest designers, the two Doris’s – Doris Raymond (queen of vintage and star of L.A Frockstars) and Doris De Pont (designer and founder of the New Zealand Fashion Museum).

Raymond will be showing a collection of red carpet worthy vintage gowns, and De Pont has curated a collection of garments by leading New Zealand and Australian designers as a salute to Anzac Day.

For this year’s show make-up artist Ali McD and Christal Allpress using Revlon and hair crafted by the team from Aart on Saint Andrew using Redken have created three key looks that are sure to please.

“Young” Look

Young for web

The eyes are the focus for this look beginning with Revlon Photoready Eye Primer to affix shadow and brighten the eye area. Add a touch of shimmery drama by using Desert Dazzle all over the lid, then add a sweep of ColourStay Liquid Liner in black over the upper lid, and a heavy application of ColourStay Eyeliner in black on the lower waterline, smoking the liner into the lash line and upper waterline for depth. Finish with lashings of Photoready Mascara.

The hair is set in loose clips and brushed out using Redken Fashion Works 12 to keep the hair looking natural while the top and side parting is smoothed out with Redken Outshine 01 to keep the fringe in place.

“Alternative” Look

Alternative for web

It takes a bit of skill to create perfect messed-up hair. Tie the hair into a centre ponytail and then loosen it off to give it an edgier feel. Wrap a small section of hair around the tie to give it a more natural look. Redken Fashion Works 12 helps give the hair a loose controlled direction.

To create the flawless base the make-up team at Ali McD used Revlon Photoready Primer, Photoready Insta-fix Foundation and Photoready Transpowder for an airbrushed finish, and bronzer in Sun on the cheeks.

“Pretty” Look

pretty for web

To create an angelic glow on the skin Revlon Photoready Skinlights in Peach Light were dusted on to the top of the cheek bones to reflect the light.

Revlon ColourStay Lip Pencil in Nude was used to line the lips for longwearing definition before adding a layer of Ultra HD Lipstick in Magnolia for a natural colour.

The hair was loaded up with Redken Guts 10 volume spray before winding it into small sections around foil and clamping with an iron to set the curls. Later after the foils are removed the curls are brushed through, creating classic waves that are kept in place with Redken Fashion Works.

Models from Ali McD Agency

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