This smart label is sending over 2000 girls to school

In the world of fashion, true altruistic ventures are few and far between. Either a company is set up and immediately relocated off-shore, or the charitable trend of a specifically designed accessory wares off.

For fashion label Faircloth & Supply, the mission to create a successful business model centred around a permanent charitable plan, was paramount to the brand’s creation.

Phoebe Dahl (children’s book author Roald Dahl’s granddaughter), the face behind the innovation, travelled to Nepal and witnessed first-hand the difference education could make to the lives of Nepali girls.

She returned to L.A and began the company with the aim of creating an ethical, sustainable and locally sourced fashion brand – that would do more than simply dress the fashion forward.

Faircloth & Supply are located in Downtown L.A and use organic fabrics to create good-looking clothes with a conscience. For every garment sold, the brand is able to provide a scholarship for one Nepali girl to attend school for a whole year, along with any supplies she might need.

To date, over 2000 girls have been sponsored by the philanthropic fashion label and Dahl hopes that number will continue to rise.

“An education is equivalent to a life,” says Dahl. “It’s a chance at being independent from their families and a chance to break the cycle of generational poverty and discrimination towards women. Girls in Nepal who are in school are also less likely to contract HIV, more likely to marry later, and more likely to have children who will attend school themselves.”

Whilst the recent earthquake took its toll on many of the girls who were sponsored by Faircloth, with 50 girls and 15 schools being affected, Dahl is determined not to let the set-back effect her.

Dahl had begun a special relief fund in partnership with General Welfare Pratisthan, which will aim to put local girls in charge of rebuilding process by using proceeds from a special bracelet and T-Shirt.

To see how you can assist with the rebuilding of these communities visit the Faircloth & Supply website.

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Seed Heritage continues NZ expansion, opens second Auckland store

This month, Seed Heritage, will open its second store in New Zealand.

The doors will be opening to the public on Friday June 5 and will feature a prime position Auckland’s home of fashion – Newmarket.

Since the brands conception 15 years ago, Seed Heritage have gone from strength to strength, opening up stores Australia, Hong Kong, Singapore and now, New Zealand.

The Seed womenswear ranges have become a favourite for busy women looking for a stylish yet easy look that is fashion forward, featuring both classic, elegant pieces and sharp, statement garments in a variety of luxe fabrics and on-trend seasonal palettes.

“We knew we had a strong following in Auckland but since opening in Ponsonby we have been overwhelmed with how much New Zealanders love Seed. We can’t wait to open the doors to our womenswear store, and Newmarket couldn’t be a better fit,” said Denise Haughey, General Manager of Seed Heritage.

The brand is currently planning for an even wider New Zealand expansion.

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