Rocket scientists create stilettos that won’t murder your feet

Ex-SpaceX executive Dolly Singh was looking for a career sea-change so she harnessed the genius of her co-workers for the good of fashionistas everywhere.

As founder and CEO of Thesis Couture, Singh is creating “the world’s first high-performance stiletto”.

“It’s never going to feel like a tennis shoe,” Singh concedes. “But it doesn’t have to feel like a torture device either.”

So what does it take to create this revolutionary feat? An astronaut, orthopaedic surgeon and a fashion scientist. The objective of the group is to invent a shoe that redistributes pressure along the foot while making use of high-quality plastic and polymer instead of the usual metal construction.

The limited edition 1,500 couture shoes will be available for sale in the coming months, but has a hefty price-tag of US$925.

Singh has said the sky-high heels will become more affordable when their first collection is released retailing between US$400-900.

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Inside the Autumn/Winter issue of MiNDFOOD STYLE

The second issue of MiNDFOOD STYLE is set to hit newsstands on Monday April 20, 2015. A brand extension to the successful MiNDFOOD, the Autumn/Winter 2015 issue celebrates the “Art of Travel” across more than 320 glossy pages.

The edition journeys to colourful global destinations, with four unique covers from different corners of the world. Cover fashion features include: Central Otago, Sydney, Paris & Hong Kong.

“Building on the success of the launch issue of MiNDFOOD STYLE, we wanted the “Art of Travel” to shine through in the Autumn/Winter issue. While we still have an eye on emerging local trends and designers, the second issue of MiNDFOOD STYLE takes things up a notch with a truly global flair,” says owner and editor-in-chief of MiNDFOOD and MiNDFOOD STYLE, Michael McHugh.

MiNDFOOD STYLE is published twice a year as Spring/Summer and Autumn/Winter magazine editions. Completely integrated across a range of platforms, MiNDFOOD STYLE also has a dynamic online site, under the umbrella of, as well as a weekly newsletter, Facebook, Instagram and Pinterest sites.

Since launch, MiNDFOOD STYLE has hosted and sponsored a range of events around the country, including the recent Britomart Fashion Sessions and iD Dunedin Fashion Week.

“The response to the launch issue of MiNDFOOD STYLE has been incredible. With the Autumn/Winter 2015 issue we’re offering readers even more inspiring reading, stunning photography and exclusive stories across the latest in fashion, shopping, lifestyle, beauty, travel and more. It’s the ultimate showcase to everything that is wonderful about the world of style,” says McHugh.

MiNDFOOD STYLE A/W 2015 is on sale Monday April 20, 2015.

MiNDFOOD STYLE AUTUMN/WINTER 2015 issue, on sale APRIL 20.

For an interview with editor-in-chief Michael McHugh, please contact Phillipa on +64 9 362 0770 or [email protected]

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