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Pursue your Passions Anywhere in the World

New travel allows explorers to search for their next destination based on hobbies, over location.

Pursue your Passions Anywhere in the World

Whether it’s stargazing, downhill skiing or simply eating out, we all have hobbies and interests we’re keen to explore further when travelling. Now, thanks to new technology from Booking.com, travellers can easily search and uncover destinations relating specifically to what interests them most.

Called “Passion Search”, instead of users searching by location, the platform enables them to search by their passions or hobbies to find the destination that’s most suitable for their interests and needs.

According to Booking.com, this new 
way of searching is the most comprehensive of its kind in the travel industry.

Passion Search draws on more than 
26 million recommendations left by 
genuine guests who have travelled to, 
and experienced, the destinations.

There are more than 200 different search options available, starting with the obvious, well-covered options, such as markets, restaurants and walking. But it’s the ability 
to search by more unique passions that demonstrates the breadth of data available to Booking.com. Think street musicians, truffle hunting and amateur archaeology.

Luke Ashall, Booking.com New Zealand Area Manager, says, “Booking.com is not just about a transaction. We are all about the experience. We can certainly help people find the perfect spot – whether it’s a hotel, 
a villa or an apartment.  But what about 
the people who have a passion but don’t know where to go? Now we have created technology that can unearth the perfect destination – anywhere in the world.”

To try it for yourself by visiting 
booking.com here.

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