Over 200 million clicks inspire Sweden’s dream home

A collaboration between a team of award-winning architects, property portal Hemnet and 1000 Swedes, has resulted in the country’s most sought-after house.

Technology features large in the inspiration of the light-filled home, as the architectural firm Tham & Videgård were guided by the online search habits of Swedes. 

Over 200 million clicks on 86,000 properties were analysed, resulting in the prototype for the ideal Swedish home, that blends boxy 20th century functionalism with traditions of the iconic Falu red cottage.

The data collection took place over a 10-month period on Hemnet, the country’s post popular home portal, focusing on area, price, room and floor space. Swedes’ interior design preferences were also assessed.


“We have a lot of visitors and data and we were curious to see what dreams lie behind the numbers,” said Hemnet’s StaffanTell.

The dreams of Swedish home owners are made of open-plan kitchens with stone counters, white walls, hardwood floors, a grey sofa in the living room and a cosy, open fireplace.


Also taking the price-point into consideration, Tell says they arrived at 2.8 million kroner ($334,000) which made it affordable for many, if not all people.


Designers have created a blueprint of the 104 square metre dwelling, that they hope will become a reality by the Swedish spring.

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Beyoncé influences curvaceous new Melbourne building

What comes to mind when you think of superstar Beyoncé ? Luxury, style, movement and according to architecture firm Elenberg Fraser, lots of curves.

The superstar’s famous physique is being parlayed into “spiralling curves” for the new 68-story Premier Tower skyscraper, which will house 660 apartments, a retail space and 160-room hotel.

Image: Elenberg Fraser Architecture

The developers website states, “We’re going to trust you’ve seen the music video for Beyoncé’s Ghost,’ crediting the music video featuring swirling costumes and dance moves that inspired the project. ‘The complex form — a vertical cantilever — is actually the most effective way to redistribute the building’s mass, giving the best results in terms of structural dispersion, frequency oscillation and wind requirements. Art and science? You betcha.”

The undulating design was created with  Parametric modelling, a computer-aided design that allows complex shapes to be created. As a result, the unique design sees the building’s form swelling in and out at various points around the facade.

The project funded by Singaporean real estate tycoon Koh Wee Meng’s Fragrance group towers over its neighbours at 134 Spencer St.

Construction of the Melbourne building was approved in May, and is estimated to take up to 40 months, so Melbourne has quite a while to get ready for this jelly.

Would you like to stay in this very curvy building?



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