Ricci revival

The daughter of an Italian shoemaker, Nina Ricci began her love affair with fashion design at the tender age of 12 when she became an apprentice to a dressmaker. By 18, she was lead seamstress at a clothing company, then, in 1932, she created a couture house in her name, opening on Rue des Capucines, Paris. Ricci designed gowns that were charming, irresistible and utterly feminine – especially in comparison to the eccentric gowns that flooded the streets of Paris at the time. Her son Robert, an advertising executive, managed the business and finance – taking the brand from strength to strength.

In 1946, Robert – ever the visionary – turned to fragrance, creating Coeur Joie, a floral-musky scent. This was followed in 1948 by Nina Ricci’s most famous perfume, L’Air du Temps, which captured the passion and elegance of the era. The graceful, twin-dove crystal bottle was crafted by Marc Lalique – marking the beginning of an exclusive partnership between Lalique and Ricci. With Fille d’Eve (1952), Capricci (1961), Farouche (1974) and Nina (2006), success followed success and the house constantly grew, becoming a worldwide symbol for Parisian sophistication. Even today, in the hands of Peter Copping (who worked with Louis Vuitton for 12 years) the haute couture house still remains renowned for its timeless designs and luxury fragrances.

This year, Maison Ricci has added a new fragrance to its historic perfume range with Ricci Ricci – a contemporary twist on the romantic femininity in which the house does so well. It is a glamorous yet audacious fragrance, designed for an urban heroine who is optimistic, lively and self-confident. Like the Nina Ricci woman, she is both sensual and playful and at ease with her age and femininity.

Designed to be worn during the day, the scent is fresh and floral, awakening the senses on first introduction. The central ingredient is belle de nuit, an unusual flower that opens in the afternoon and remains in bloom throughout the night. For this reason, it is also known as the four o’clock flower. Also at the heart of the fragrance is tuberose and centifolia rose, giving the fragrance a sense of richness and passion. The top notes of rhubarb zest and bergamot bring a fresh and citrus appeal to the scent, while the bottom notes of patchouli and sandalwood are both sensual and mysterious.

The Ricci Ricci bottle builds on the heritage of Ricci’s designs, which were known for the intricate detailing expressed through bows, ribbons and buttons. The sculpted metallic pink ribbon of the bottle brings a contemporary twist to the neat bow of Ricci’s 1950 designs and loosens to become something freer, flowing and asymmetrical. Inspired by the architectural curves of Frank Gehry and the bold sculptures of Richard Serra, the striking pink ribbon symbolises the concept of the modern urban heroine – her power lies in the ribbon that she uses to beautify the world with colour, fantasy and poetry.

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Five minutes with: Angela Lindvall

How did you feel when you were asked to be the face of pureDKNY?

I am so honoured to be the face of pureDKNY. It feels great to represent something I truly believe in.

What do you like about the fragrance?

Besides being an amazing pure smell of natural oils, I like the fact that the brand has made responsible decisions as a company while launching this new product. The vanilla is harvested in Uganda, which helps support the nation of Uganda and biodegradable plastics and recycled papers are used in the packaging as well. Mostly, I like what the campaign represents, which is all the little moments in life that make life special – the pure moments and relationships in our lives.

Who do you think the pureDKNY woman is?

A strong multi-dimensional woman. A woman who is confident in herself and sets trends, not follows them.

What did you enjoy the most when shooting the advertising campaign?

I love all the DKNY team, Nathaniel Goldburg, and being with my son was a plus. It was very easy going, you wouldn’t have even known it was a job – it was more capturing pure moments.

What was it like having your son Sebastian feature in one of the campaigns? And your partner also?

My partner was just there to help with Sebastian and ended up getting booked on the job, so he was super excited. Sebastian and I just hung together and without even knowing we had our picture captured. We all had a really fun trip to NYC.

How was the pureDKNY campaign different from all the other work you’ve done with DKNY?

This was very raw in the sense of the style. It wasn’t so much about clothes, but more about a feeling. It was very intimate. This also represents something much bigger and a message that is much needed in the world in which we live today.

You are known for being a social activist for living a more conscious lifestyle. Why did the green movement first interest you?

When I moved to NYC I started researching what’s in our food, then water, and then environmental degradation. I was shocked to learn the statistics I did. I thought, hy isn’t this on the front page of the newspaper”?!! Nobody was really focusing on the repercussions of the things we do, furthermore how we effect the environment and humanity.

How do you convey this message to others?

After my career took of in fashion and through my experiences I learned the power of the media and the influence fashion has within the media. I thought; if we could use the same vehicle to inspire change and educate, then things could be done differently – more sustainable and cool.

What steps have you taken in your personal life to be more eco-friendly?

I think about where I invest my money. The things I buy, where I eat, what I eat, I support local. I use biodegradable products. I grow a garden, recycle water, recycle goods, reuse things, and invest in things that last. I try not to consume too much to begin with. I also support initiatives that are making changes in the world. Like Camp Hill farm, which is bringing back local food. And the NRDC’s Clean By Design, to green the manufacturing of textiles in China.

Was it important to you that this fragrance supports environmental sustainability?

Absolutely. The industrial revolution opened a lot of opportunities in the past, but those ways are no longer sufficient and sustainable to evolution. There are new ways to do things. But, it is necessary to implement them into existing structures and procedures.  I’m very proud that pureDKNY has made these steps and I’m also proud to be a part of it.

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