Naomi Watts the new face of Sportscraft

Naomi Watts has been announced as the latest ambassador for Sportscraft, and will launch the brand’s autumn/winter campaign (which from the images includes chunky knits and luxe cashmere).

Sportscraft celebrated its centennial anniversary in 2014, enlisting a group of iconic Australians to represent the brand, including actress Rachel Griffiths and media personality Ita Buttrose.

The appointment of the award nominated Watts, who is a mother of two sons and has four movies coming out this year, made sense to the actress.

“Sportscraft represents all the things that are a part of me: a working woman, a mother, someone who wants to look classic and well put together” she said.

Indeed the actress described the collection to a Sunday supplement on the weekend as “very me.”


Sportscraft tends to agree,

“We’re proud to have Naomi as our new ambassador. She is a celebrated Australian whose timeless style and sophistication perfectly embodies the Sportscraft brand,” said Adrian Jones CEO of APG & Co, which owns Sportscraft as well as Saba, jAG and Willow.

The coming season for Sportscraft is all about pieces that will both go with everything in your wardrobe. Expect interesting textures, classic shapes, relaxed shirting and easy separates.

Watts has just come off a successful run of films, including the Oscar winning Birdman (The Unexpected Virtue of Ignorance) and St. Vincent with Bill Murray.

The current Sportscraft campaign was shot by Carter Smith

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Meryl Streep’s three daughters star in fashion campaign

A new fashion campaign featuring Meryl Streep’s three daughters has just landed, and the combined effect of good genes is really something.

Mamie, Grace and Louisa Gummer have posed in a sun dappled shoot for & Other Stories’ (the big sister to Swedish chain store H&M) co-lab collection, which features LA accessories brand, Clare Vivier.

Looking effortlessly ‘California girl’ with their tousled hair and fluid shirting, they’ve nailed the whole 70s vibe that has been infiltrating the catwalks this season. Expect to see a lot of embroidering, billowing separates and the return of the flare to your wardrobe this year. 

Designer Clare Vivier said of Meryl Streep’s three daughters,

“[They’re the] dream customers. Creative, hardworking, stylish, city girls.”

Mamie, 31 and Grace, 28 have followed in their famous mother’s footsteps and are both actresses, while Louisa, 23, is a model who has shot campaigns for the likes of Dior.


Fun fashion 

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