Kate’s new gig
Kate’s new gig
After almost three decades in the fashion business, the legendary model Kate Moss if launching her own modelling agency.
In a rare interview, she told the Business of Fashion website she would be launching the business this month.
She told the website: “I don’t really want pretty people… I want to create stars.”
“I want to focus more on managing people’s careers than just [running] a model agency… I want people that want to sing and dance and act.”
Ms Moss left Storm, the agency that discovered her at the age of 14, earlier this year. She has a new business website, but so new that of Monday morning there was only one picture on it, and has added an Instagram account.
Kate Moss’ career was launched in 1988, having been talent-spotted by Storm’s founder, Sarah Doukas, at JFK airport in New York. She has since appeared on the cover of Vogue magazine more than any other model.
She has proven herself as a versatile model, who can straddle grunge to most upmarket of brands.
While she has fiercely guarded her privacy, various slip-ups have been subjected to extensive media attention.
In 2005, she was photographed snorting what appeared to be cocaine by the Daily Mirror newspaper, ABD the subsequent controversy led to her being dropped as a face for Burberry and Chanel.
She took a year off, after which she resumed a career as usual, with clients such as Dior and later Top Shop.
Her fortune is estimated by Forbes magazine at around £100m.
Imran Amed, editor of the Business of Fashion website, who conducted the interview, said it was an exciting time to launch an agency, as the modelling world was adapting to a world in which models are increasingly hired for the size of their social media following, and were expected to publicise an advertising campaign during the process of creating and shooting it.
“Modelling is so much about social media, the constant demand for content. Models aren’t just walking the runways and appearing in campaigns. They are also managing a constant feed of content through social media and online,” says Mr Amed.