Yesterday in Paris iconic design house Louis Vuitton (LV) and the United Nations Children’s Fund (UNICEF) signed a global partnership to raise funds to support the world’s most vulnerable children. Through the sale of their specially designed Silver Lockit pendant and bracelet they aim to “help children in urgent need.”
In a joint statement, the new partnership explains that for children living in conflict zones the situation is worse than ever. “They are more likely to be denied an education or access to clean water, and more likely to die before their fifth birthday.”
UNICEF was established in December 1946, to provide protection, health care, safe water, nutrition and education to children who are exposed to emergency and crisis situations such as conflict zones, disease, malnutrition and violence. Since its establishment UNICEF has been working to address the underlying causes of vulnerability to crisis through programs that build resilience in households, communities and systems.
For each sale of the delicate Silver Lockits, $200 will be donated directly to UNICEF.
Alongside the specially designed pieces by LV, a digital media campaign is being run to attract further funding and raise awareness ahead of the 6th biennial UNICEF Ball in Los Angeles tonight. People are encouraged to make a “pinky” promise with a friend, take a picture, use the hashtag #MAKEAPROMISE and tag friends from 12th January 2016. With the #MAKEAPROMISE campaign both LV and UNICEF hope that communities world-wide will participate in improving the lives of children by making a public commitment. Donations and the purchase of the Lockits are being encouraged throughout the campaign.
The digital campaign instructions from Louis Vuitton explain how to get involved.