Introducing Willa & Mae

Camilla and Marc, Sabatini and Ginger & Smart are examples of successful sibling partnerships in the fashion industry which puts sisters Rana Reuther and Emma Clark in excellent company, and the designer duo behind luxurious sleep and loungewear label Willa & Mae are off to a good start.

Their focus on quality fabric, construction and finishings, especially French seams (which means each garment is beautiful inside and out) has already seen Willa & Mae garner a number of high profile fans from Zara Phillips to Bic Runga despite only launching in December 2014.

willa&Mae215413 for web

Cuts from the finest silks flatter the female form (which is important). The lace for its second collection, Passion, was sourced from and hand loomed in Northern France.

Their design destiny may not seem obvious when you learn they were brought up on a farm in Gisborne, New Zealand and both have a Bachelor in Science. But that doesn’t account for having a super stylely mother who introduced them to Vogue magazine and instilled in them a quality over quantity mentality. Both have also travelled the world extensively and love luxurious things, and not being able to find the perfect silk sleepwear instigated the idea that has materialised as Willa & Mae.

We’re glad it did and watch this space.

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Steve Hall wins again

Remember Steve Hall who won the MiNDFOOD Style top prize at the iD International Emerging Designer Awards in Dunedin in April for his menswear collection Abandon Man?

Well we are proud to report that he has done it again. This time being voted supreme winner of the Miromoda Maori Fashion Design Awards 2015, as well as winning the Emerging section.

This has won Hall the opportunity to show his collection on the runway at New Zealand Fashion Week, Auckland in August as part of the Miromoda Showcase.

Dates for New Zealand Fashion Week this year are August 24 to 30.

Tickets are available for the show on iTICKET. The Showcase also sees the return of designers Shona Tawhiao and Dmonic Intent.

Read more about Hall’s collection here:

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