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Estee Lauder’s all-in-one super creme

Executive Director of Skin Biology, Research & Development at Estée Lauder, Dr. Nadine Pernodet, talks about new re-nutriv ulimate lift age-correcting collection.

1.  Can you explain in greater detail how Cellular Lift works?

As skin ages, it loses its “mechanical tension.” Cells lose their ability to “stretch” and attach to collagen, and unfortunately, they collapse. This loss of mechanical tension in fibroblasts disrupts their primary function of producing proteins, which results in a significant decrease of collagen production, and skin is loses it firmness and strength. 

Cellular Biomechanics studies the right amount of tension, or mechanical force, that needs to be applied to cells for them to function in a healthier, younger way. This mechanical tension is vital for fibroblasts in order for them to produce collagen. Additionally, energy is very important to skin. As we age, environmental assaults increase, and vital energy needed for skin to recover is at an all-time low. This results in much lower cellular activity, which in turn results in skin that sags and loses its youthful spring and bounce.  

To address these insights, Estée Lauder Research has created new lifting formulas that work to help skin cells naturally improve their “mechanical tension” through cellular attachment and vital cellular energy.  This is achieved through the Life Re-Newing Molecules™, as well as Energy Boosters specific to lifting, such as Black Tourmaline. These ingredients work together to support skin cells’ natural energy production so that skin cells can boost their natural collagen production for improved mechanical tension. As a result, skin looks more lifted and younger.

2.  What are the instant benefits obtained from the Surface Lift, and how does it work?

An immediate radiance in the skin is obtained by the South Sea Pearls, which work to provide skin with an instant youthful appearance. NEW Re-Nutriv Ultimate Lift Age-Correcting Creme also features rich hydrators, such as Hyaluronic Acid and Trehalose, to create an immediate plumpness and suppleness. This also creates the optimal environment in skin, which is important for optimal functioning of all cellular activities.

3.  What makes NEW Re-Nutriv Ultimate Lift Age-Correcting Creme an ultra-luxurious all-in-one super creme?

NEW Re-Nutriv Ultimate Lift Age-Correcting Creme can be called an ultra-luxrious all-in-one super creme not only because it is the first Estée Lauder creme to both Repair and Moisturise skin simultaneously, but it also provides a complete, holistic approach to lifting at every level – cellular, surface and manual.

Additionally, the combination of Life Re-Newing Molecules™, powerful technologies and the most potent, rare ingredients are all designed to work together to elevate skin to its peak performance and re-energize natural cell function. This results in skin that looks visibly firmer, with the volume, cushion, fullness and density of its younger years.

4. Can you tell us more about the Re-Nutriv Ultimate Lift Age-Correcting Serum and who should use it?

The Re-Nutriv Ultimate Lift Age-Correcting Serum offers concentrated visible lifting benefits.  In particular, the serum offers an instant tightening “lift” sensation from an ultra-concentrated dose of tightening Sweet Almond Seed Extract and Lycium Barbarum Fruit Extract from China to immediately tone skin’s surface.  It also provides concentrated optics to illuminate and complement skin with immediate radiance results. 

Additionally, it offers from two to five times concentrated levels of select ingredients found in the creme, such as OGG1, Artemia Extract, EGT, Hexapeptide, and Black Tourmaline. The result is skin that has a firmer, more lifted look over time.  

The serum user should be someone who is interested in a skincare regimen with concentrated, accelerated benefits. The serum is also ideal for those looking for an immediate sensorial lift.

5.  How was the The Ultimate Energy-Lift Massage created and how does it support lifting?

The Ultimate Energy-Lift Massage is the final, manual component of Re-Nutriv’s complete, holistic approach to lifting, which also includes lifting at the cellular and surface level. The massage is an “East/West” approach to deluxe product application and massage technique. Inspired by sacred rituals from Asian cultures, yet also rooted in traditional European facial techniques, it is part of a true performance-based, luxury treatment to lift and revitalize the look of skin. 

This specialised technique works to offer a total approach to Lifting Care. It taps into core Energising techniques and the Yin Yang balance to complement the energy-boosting components of Re-Nutriv Ultimate Lift Age-Correcting Creme. The technique is ideally suited for night-time use.

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