Spring clean your wardrobe for DonaTED

The Christmas period can be a difficult time for many so Ted Baker London in Britomart, Auckland is doing its bit to spread some goodwill and cheer.

Next week it’s launching its “DonaTED” campaign – a collaboration with the Salvation Army – which is calling for people to bring their old threads down to the store.

The campaign runs for two weeks from November 25 to December 10. For every donation of “old threads” to the green wardrobe located in the Britomart Atrium, Ted Baker will be rewarding participants with 15 per cent off their next Ted Baker purchase.

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Brave Fashion

Irreverent fashion label WORLD has come up with some hair-raising designs for a good cause.

WORLD has designed three limited edition T-shirts for this year’s Shave for a Cure campaign featuring iconic hairstyles of David Bowie, Frida Kahlo, John Travolta and Olivia Newton-John. The T-shirts feature the illustrations of New Zealand artist Sam Yong who also illustrated the cover of Lorde’s breakout EP.

At the T-shirt launch WORLD designer Francis Hooper posed for MiNDFOOD with his personal favourite – Bowie’s ‘Ziggy’ style.

He said Leukaemia & Blood Cancer New Zealand initially approached WORLD to design just one exclusive ‘Brave’ T-shirt, which will be available in late February for the first 500 people taking part in Shave for a Cure who raise more than $500. Hooper, however, saw an opportunity to design a range of different T-shirts to be made available to people who wanted to support the campaign but weren’t ever going to shave off their locks.

The soft cotton T-shirts, $40, are available from WORLD stores and online and all proceeds go to Leukaemia & Blood Cancer New Zealand.
Shave for a Cure Week runs from March 17 and 24. Those brave enough to shave can sign up at

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