Denim update

Levi’s has collaborated with cyclists to design its new Commuter range of active-wear based on the requirements of busy urbanites, so you can ride to work on-trend, without ditching comfort for the sake of fashion.

The collection includes jeans based on the original 511 skinny – the most popular skinny fit for men. Enhanced with stretch reinforcement for optimum cycling performance, 3M reflectivity for safety, a higher rise back and water and dirt repellent – these jeans will become your next go-to for daily wear and adventure alike.


As well as being a wardrobe staple, denim has been popular on the runway this year. Stolen Girlfriends Club has recently released its own denim sub-category Stolen Denim. Its debut collection ‘Real Cool Time’ is a rock and roll themed range featuring contemporary black denim pieces as homage to musical muses such as T-Rex, Thin Lizzy and Baby Strange. Anyone who purchases a pair from Stolen Girlfriend’s Club’s new Nuffield Street store in Newmarket (which opens mid-May), will go into the draw to win a custom G-Spot Deluxe X guitar.


Andrea Moore has also launched ‘Virgin’, a denim range with an ecological awareness. The wearer is encouraged to distress their own jeans to due to rising environmental and health issues as a result of chemicals used to distress denim in factories.

Andrea Moore Earn Your Denim, photos WStudio model Tyller at Unique (2)

These styles are available in stores now.

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New store for Deadly Ponies

Auckland’s Osborne Street is fast becoming the coolest enclave for independent New Zealand designer brands.

Accessory brand Deadly Ponies, best known for its fashion forward bags made of luxurious leather, is the latest to open its doors there.

Its neighbours include Kathryn Wilson, Juliette Hogan, Foss & Kruger and I Love Ugly.

Deadly Ponies creative director Liam Bowden says they weren’t looking to open another store but when the opportunity popped up they decided to take it. The brand opened its first retail store on Ponsonby Rd, Auckland last year.

Once again Bowden collaborated with interiors designer Katie Lockhart (who also designs store interiors for Karen Walker) to craft a unique space where the bags are displayed on custom-honed marble.

“The brief was simple,” Bowden says. “I wanted people to feel like they were stepping into a life-size jewellery box, one where they can explore all our treasures in a unique, creative environment.”

Deadly P marble

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