Five minutes with: Dean and Dan Caten of DSquared

Can you tell me about the inspiration behind the limited edition makeup collection you’ve collaborated on with M.A.C?

DAN: It’s old Hollywood meets new Hollywood. Our girl is interrupted – she’s on a set, she’s off the set; she’s young, she’s cool, she’s moving, she’s very now, she lives in the moment. Hollywood today is a different story than it used to be. These girls have tons of things to do, they’re on the go.

DEAN: It’s all about mixing great statement pieces with their own things; she might have a $20,000 jacket that she puts with a pair of $10 sweat pants.

DAN: Less is more, but more is never enough. Stack it on and mix it up. It’s such a change because Hollywood used to be regimented, it used to be so perfected, not a hair out of place and now it’s undergone this huge revolution with a new generation of stars.

DEAN: They’re so young and they’re real, they want to be individual, they don’t want to be dictated to anymore. These girls practically live their whole lives in the public, it’s just not possible for them to keep up that carefully crafted façade actresses used to put up.

DAN: Thank God for that – it makes them more colourful, it makes them more interesting. If anybody does anything well it should look effortless, I think the key expression for the collection is “Effortless Makeup”; she didn’t spend hours but she looks amazing and, more importantly, memorable.

Can you tell me a bit more about the actual collection that you’ve created with M.A.C?

DAN: It’s about a very important dark eye, but a multi-hued black, not a flat black.

DEAN: It’s kind of a “rock-on” make-up statement, but it’s unforced, purposefully messy.

DAN: This girl didn’t spend hours doing her make-up but she looks amazing. It’s cooler than being too studied. Young Hollywood doesn’t need to impress anyone; the same goes for the make-up, she’s not about blending it perfectly.

DEAN: The longer it’s worn in, the better it looks. I love the idea that the application is easy, it’s markers, pencils, powders and you can use your fingers to put them on.

DAN: Use Kohl Powder in Feline and Greasepaint Stick with Zoom Fast Black Lash, and then they’re lightened with peacock and violet Greasepaints. After you’ve put all that black on the eye and those two vibrant colours, you add an eye gloss to bring light to hidden things. So the eyes will be really dramatic!

Tell me about the model you chose to be shot backstage for the make-up collection.

DEAN: As this season is inspired by young Hollywood, those young cool girls, they are carefree, cool and easy.

DAN: We just thought Valeria was one of the coolest girls in the show. We like those girls that don’t care, you can see it in the way they walk and the way they carry themselves, it’s relaxed. It’s not like she is trying to be a glam goddess, I don’t even think she knows how beautiful she is.

DEAN: They don’t take themselves too seriously, which makes them cool.

Why did you decided to collaborate with M.A.C?

DEAN: M.A.C is a part of our family, we grew up with them. We’re Canadian, they’re Canadian, and it started there.

DAN: M.A.C has been very supportive of us from the beginning of our design career, so it’s a natural link.

Because you all met when you were quite young didn’t you?

DAN: We have the longest history with Gordon (Espinet). We grew up together, and actually have a lot of things in common. We always used to play around with make-up anyway, so it’s not like Dean and I don’t know anything about make-up. We knew how we wanted the eyes to be, with the colour and the black, coming up with great ideas for the final look was really a very smooth process.

DEAN: M.A.C is the best make-up brand around. Let’s not forget about that!

DAN: Neither company takes itself too seriously, M.A.C is really expressive and DSquared² are on the same trip. We both have strong connections with pop stars, music and fashion – we’re certainly on the same page.

Did M.A.C inspire you when you were starting out? It was so seminal in the nineties, DSquared² was around at the same time and the M.A.C look was so different to anything else on the market.

DAN: I think M.A.C was probably one of the first cosmetics companies that came out with colours and pigments that you didn’t find, colours that were unusual.

DEAN: They were and are make-up pioneers.

Was it nice to be able to apply your creative process to a medium such as this one?

DAN: Absolutely, we are very creative people, as is M.A.C. They really understood what we wanted and have stayed true to our vision. Also, because we’ve known each other for a long time, M.A.C knows what we’re about.

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Tried & tested: Mascara


The Colossal Volum’ Express Mascara, RRP $23

I don’t know what Maybelline’s secret is, but it gets its mascara right every time. Packed with collagen and thickening 
agents, this mascara seems to create lashes out of nowhere. 
The result is full, voluptuous 
and intensely black lashes.


Exceptionnel de Chanel, RRP $62

Featuring Chanel’s signature sleek black packaging, this volumising mascara is equally sleek to apply. The wand lifts and curls the lashes, adding length and definition without any clumping, even after applying several layers. Thanks to the rich black formula, my lashes were left looking gloriously glossy and dramatic. A must for evenings out or special events.


Lash Define Mascara, RRP $23

This mascara’s flexible rubber brush allows precise application as it combs and separates each lash, resulting in well-defined and lengthened lashes. One swift sweep gives a natural look, or add a few more layers to create (clump-free) drama. The result: full and intensely black lashes.


Perfect Mascara, RRP $50

The crimped brush helps to lift and elongate lashes for a defined yet natural look. Enriched with vitamin B5, the formula (available in black and brown) is gentle on lashes yet is resistant to tears, perspiration or rain for a smudge-free and long-lasting finish. It’s the ideal office-to-party mascara.


Wonder Volume Mascara, RRP $51

Available in black and this season’s hottest hue – blue – this lash-volumising mascara instantly thickens lashes and coats them with intense colour. Lashes remain defined and clump-free throughout the day. Dermatologist and ophthalmologist tested, the formula is also gentle on your eyes.


Perfectly Defined Mascara, RRP $55

The name of this mascara describes precisely what it achieves: perfectly defined lashes. The multi-comb brush helps 
to lengthen, separate and curl 
lashes in just a few sweeps. 
The result is natural-looking lashes minus any flaking. It’s the perfect mascara to wear at work.


Zoom Fast Black Lash, RRP $28

Made from carbon black pigment, this mascara coats lashes in 
a deep, rich black formula that creates instant drama, volume and length. Rather than creating a natural look, this mascara instantly draws attention to your eyes, so it’s best worn when seeking to impress.

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